WWF Plush Collection

WWF (World Wide Fund for Nature) GREAT PLUSH. BETTER WORLD.

WWF has been protecting the future of nature for more than 50 years. Passionate, optimistic, credible and inspiring, that’s what the WWF Plush Collection stands for. We are very proud to contribute to its mission by producing WWF branded soft toys. For every purchase of a plush animal an amount is donated to WWF.

Anna Club Plush

Premium Plush brand since 1985

Anna Club Plush has been manufacturing high-quality plush animals for more than thirty years. The products of Anna Club always meet the highest quality and safety standards.

Anna Club Plush personify the best aspects of a loved toy delightful characters, super-soft fabrics and, of course, they’re all created with the greatest love. Its extensive collection consists of both lifelike and comical plush toys.

Its extensive collection consists of both lifelike and comical plush toys.


Founded by Dick Bruna

Nijntje (Miffy) the friendly white rabbit needs very little introduction. The Nijntje soft toys we produce are consistent with the philosophy of Nijntje’s artistic father Dick Bruna, who believes toys need to enable and enhance play.

Miffy is Dick Bruna’s best known and most popular character, featuring in more than 30 books, far more than any other character he created. Miffy appeals to children all over the world, instilling a sense of safety. Many children are able to identify with Miffy and her adventures. She is uncomplicated and innocent, has a positive attitude and is always open to new experiences.

Dick Bruna was born in Utrecht on 23 August 1927. He retired in 2011. Dick Bruna passed away on 16 February 2017 at the age of 89.

WWF Cub Club

The collection is made from the finest and softest materials available.
The WWF Cub Club is of the highest quality and is produced under strict environmental and social criteria and adheres to the highest eco standards in the soft toy industry.

For every plush sold a donation is made to your local WWF office to support their conservation efforts.
Thank you for leaving a better world for our babies!

Picca Loulou

Moon parties are the best.
The moon likes to shine and
celebrate the night with her best friends. Tonight the Moon is full. Everybody from Picca Loulou is invited. The Rabbit, The Fox and The Elephant & Moon’s other friends are all dressed up
and on their way to this fabulous party. It’s very dark, but they don’t notice that. The Rabbit knows the road, it’s two skippityhops to the right and three hoppitypops to the left. Aah, and there’s Moon! Look at her shining. There’s cake and lot’s of other nice things. Have fun you lovely friends and don’t forget to go to bed before Moon does!


Sam and Julia live in a wonderful place called The Mouse Mansion. Julia lives up on the sixth floor at the back, in a tiny apartment with her mum. She has no dad, no brothers, no sisters, no grandma and no grandpa. Julia is super nosy and very naughty. She gets bored easily and is always on the lookout for adventure.

Sam lives in the very middle of The Mouse Mansion, at the front. He lives with his dad, his mum, his brothers and his sisters. He has two grandpas and two grandmas, a couple of aunts and an uncle. Sam is super shy and very obedient. When Sam is with Julia he does things that he would never dare to do on his own.

Sometimes, Sam has too much of something and Julia doesn’t have enough. Other times, Julia has too much of something and Sam doesn’t have enough. Luckily, they are the best of friends, so they share everything.

Woezel en Pip

Kom samen spelen en geluk delen.
Verwonderen over al het mooie om ons heen.
Lachen, springen, samen gillen, leven leven van top tot teen.
Kleuren, geuren, groeien bloeien. Alles nu en alles kan.
Zoveel lichtjes, zoveel zegen, wat ga je willen wensen dan?
Nooit een dag sip, met Woezel & Pip!

Woezel en Pip Baby

Het hart als start.
Wat is er mooier voor ons dan dat Woezel & Pip vanaf de start mee mogen opgroeien?
Mee liggen, kruipen en wandelen op het pad dat voor ligt.
Een onderdeel mogen zijn van de start van een hart.
Het is voor ons de grootste inspiratie om het beste in onszelf te vinden. Zonder pretentie, maar met overtuiging.
Simpel en puur.
Voor nu en later.


Internationally renowned supplier of high-quality soft toys.

We believe that when it comes to our children, only the best is good enough. That’s why our toys meet the very highest quality, safety and regulatory standards.

Together with our sustainable partners, we create plush animals that are fun to play with, great to give and make a positive contribution to our world.

Feel free to contact us, anytime.